The next emergence of the fountain pen has been more of an writing instrument of choice as opposed as a pen for the masses.
By the 1970s there was a renewed interest in fountain pens and this is increased into the 1980s.
Companies, such as Montblanc, illustrate the excellent use of marketing and product definition and established the fountain pen as a pen of choice for a particular segment of the writing instrument market.
For many years Montblanc held the major share of the upper price point of pens. Sheaffer with classic Pen for Men, Parker with a series of pens that were very popular, Waterman with the Man 100 series and Pelikan with its Souverãn line - to name only a few offered real choices for those who sought a fountain pen.
By now, however, the fountain pen was a pen of choice, as opposed to a pen for general use. The ball point was the dominant pen that people purchased.
During this time, Limited Edition, pens produced in limited quantities and mean for collecting were profitable options for pen manufactures.